Rockwell Automation Powers Lucid’s EV Expansion in Saudi Arabia
Rockwell Automation, a global leader in industrial automation and digital transformation, is deepening its collaboration with Lucid Motors to support the automaker’s new manufacturing facility in King Abdullah Economic City (KAEC), Saudi Arabia. As the Kingdom’s first-ever vehicle production site, this facility marks a historic milestone in the region’s industrial evolution and positions Saudi Arabia as an emerging hub for advanced manufacturing.
FactoryTalk® MES Enables Smarter EV Production
Lucid will implement Rockwell Automation’s FactoryTalk® Manufacturing Execution System (MES) to manage operations across key production areas, including general assembly, paint, stamping, body, and powertrain. By providing real-time visibility, traceability, and control, FactoryTalk MES allows Lucid to streamline production, reduce downtime, and ensure consistent quality. This level of operational intelligence is particularly crucial in a high-tech EV manufacturing environment, where predictive insights and end-to-end traceability can make the difference between meeting production goals or facing costly delays.
Boosting Efficiency, Quality, and Scalability
Ahmad Haydar, Rockwell Automation’s country leader in Saudi Arabia, emphasizes that FactoryTalk MES delivers measurable improvements in operational efficiency, product quality, and scalability. By integrating production data with global supply chains, Lucid can anticipate bottlenecks before they disrupt operations and maintain rigorous compliance with international standards. In this context, leveraging advanced MES technology is not only a competitive advantage—it is essential for ensuring resilient, high-quality manufacturing in a newly established EV hub.
Empowering Saudi Talent Through Advanced Training
Rockwell Automation’s local team will provide a combination of instructor-led and virtual training to equip Saudi talent with the specialized skills required for electric vehicle production. This approach ensures that workforce development aligns with cutting-edge manufacturing practices while supporting Saudi Arabia’s Vision 2030 initiative. By investing in local expertise, Lucid and Rockwell are creating a sustainable talent pipeline that reinforces operational stability and drives long-term growth in the region.
A Strong Partnership for Innovation and Growth
Faisal Sultan, Lucid’s president for the Middle East, notes that Rockwell’s expertise has been pivotal from the Arizona headquarters to the Saudi expansion. By combining world-class software solutions with localized support and training, Lucid can scale production efficiently while maintaining its hallmark quality standards. This collaboration demonstrates how international technological expertise, paired with a local workforce, can accelerate industrialization and establish a competitive EV manufacturing ecosystem in Saudi Arabia.
Conclusion: Driving Vision 2030 Through Advanced Manufacturing
The Rockwell Automation–Lucid partnership exemplifies how advanced software, integrated production intelligence, and skilled workforce development can transform industrial operations. With FactoryTalk MES and a capable local team, Saudi Arabia is poised to emerge as a regional leader in electric vehicle manufacturing, advancing both economic diversification and technological innovation.
